for this project Tottex worked directly with the Nike football apparel design team in Portland US. after organising an all-female lead focus group for the design team in the studio, we expanded on research and design starting points by creating a huge amount of custom embroideries prints and finishes in sample form. the designers from Nike came back and using the samples designed a series of super embellished hyper individual England shirts that Tottex then produced. each one was specific to a different player in the Women’s England team, the shirts were displayed in Nike town London during the Women’s world cup campaign.