Spurs Nike Design
This was a project that Tottex had been planning and pushing with Nike for a long time. To create a group of young people from Tottenham that wanted to get into Design, Fashion and Sportswear. Haringey is one of the most multicultural areas in Europe so we identified the 20 most spoken languages and created a multilingual poster campaign on the streets. a call to action for young designers from N17.
We did a briefing at the studio for 25 people aged 16-24. all attendees where given materials and templates to design a Tottenham inspired collection. the studio and staff where made available for the week they had to answer the brief and then they all presented to Team Tottex, Nike and Spurs. The work was amazing and we made a selection of 8 from all the aplicants.
The next stage was a making day where we took all the designs the group had made and together with the design team from Nike we spent the day making. the Nike guys where blown away with the work and decided that a 3rd kit would come from the work created.so we finished the session with a round table where the group agreed on colours and that they wanted the shirt to represent the diversity in Tottenham,,,,,/